Our Service Areas
Conferences & Event Marketing
We understand that successful conferences and events require more than logistics—they need a strategic marketing approach to engage attendees, amplify your message, and maximize impact. TGD’s comprehensive conference and event marketing services ensure that every aspect of your event promotion is carefully planned, creatively executed, and aligned with your goals. From initial assessments to final post-event communications, we provide the tools and strategies to make your events a success.
Assessment Services
Every successful event marketing campaign starts with a clear understanding of your goals, audience, and current strategies. TGD offers in-depth assessments to evaluate your event’s unique needs and opportunities.
Our assessment services include:
- Audience Insights: Identifying key demographics and tailoring messaging to their preferences.
- Competitive Analysis: Understanding how similar events are marketed and identifying opportunities to stand out.
- Performance Evaluation: Reviewing past events to identify strengths and areas for improvement.
Editorial Calendars
A well-organized editorial calendar is essential for consistent, timely communication. TGD works with you to create a comprehensive calendar that outlines every piece of content leading up to your event.
Our editorial calendars include:
- Content Planning: Scheduling blog posts, emails, social media updates, and print materials.
- Milestone Mapping: Highlighting key dates such as early registration, speaker announcements, and event deadlines.
- Coordination Across Channels: Ensuring all messaging aligns across digital and print platforms.
Channel Selection
Not all communication channels are created equal. TGD helps you identify the best platforms to reach your target audience and maximize event promotion.
We analyze and recommend channels based on:
- Audience Behavior: Understanding where your audience spends their time.
- Message Type: Determining which platforms are best for announcements, updates, or interactive engagement.
- Budget & Resources: Selecting the most cost-effective and impactful options.
Video Scripting & Production
Video is one of the most powerful tools for engaging your audience and building excitement for your event. TGD provides professional video scripting and production services to bring your event marketing to life.
Our video services include:
- Concept Development: Creating video ideas that align with your event’s theme and goals.
- Scripting: Writing clear, engaging scripts for promotional videos, speaker highlights, and event previews.
- Production & Editing: Producing high-quality videos that capture attention and drive registrations.
Professional Social Media Planning & Implementation
Social media is an essential component of event marketing, providing direct communication with your audience. TGD offers professional social media planning and implementation to ensure your event is visible, engaging, and widely shared.
Our social media services include:
- Content Creation: Designing posts, graphics, and videos tailored to each platform.
- Scheduling & Posting: Ensuring timely and consistent updates leading up to and during the event.
- Hashtag Strategy: Creating event-specific hashtags to foster engagement and track conversations.
- Live Coverage: Providing real-time updates, highlights, and interactions during the event.
At TGD, we specialize in crafting comprehensive conference and event marketing strategies that deliver results. From assessments to social media and everything in between, we ensure that your event stands out and leaves a lasting impression. Let us partner with you to take your event marketing to the next level and make every conference or event a success.
Related Case Studies
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A few months before its annual conference and with deadlines looming, ISPE needed a skilled creative partner who could provide graphic design and production support to produce 200+ projects, ranging from brochures and handouts to indoor and outdoor event signage and custom booths and structures.
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