Start Your Career. Move the World.

The PTDA Foundation is the charitable arm of PTDA championing education, outreach and PT WORK Force® initiatives relevant to the power transmission/motion control (PT/MC) industry.

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The Challenge

The PTDA Foundation faced an industry-wide recruitment challenge: how to reach and appeal to potential job seekers—many of whom had little awareness of the power transmission distribution industry—and communicate the long-term career potential it offers. The Foundation needed a campaign that could cut through the noise, connect with younger audiences as well as career changers, and provide PTDA members with flexible, ready-to-use recruitment tools. They required a creative partner who understood how to balance bold, attention-grabbing design with clear messaging that could unify the voice of their entire membership. Our ability to distill complex marketing needs into accessible, engaging campaigns made us an ideal fit.

Strategies

Branding & Strategy
Campaign Development
Conferences & Event Marketing
Web Design & Development
Videography Services

Solutions

Working closely with the PTDA Foundation team, our agency developed the “Start Your Career. Move the World” campaign — a dynamic and versatile marketing initiative designed to inspire interest and drive applications. The campaign included a complete suite of customizable assets for PTDA members to use in their local recruitment efforts: print advertisements, social media graphics, email banners, posters, postcards, and more. Each piece featured bold, modern visuals and concise messaging focused on the impact, stability, and growth opportunities offered by careers in the power transmission/motion control industry. We crafted the materials to be easily tailored by members, ensuring they could align with individual company branding while maintaining a cohesive, industry-wide message.

Let’s Talk About Your Project.

Results

The campaign successfully provided PTDA members with the creative tools they needed to amplify their recruitment efforts. By unifying the industry’s voice and presenting clear, aspirational messaging, the “Start Your Career. Move the World” campaign is currently raising awareness of career opportunities in an often-overlooked sector. The campaign continues to serve as a valuable resource for the Foundation and its members, helping to build a stronger, more engaged workforce for the future of the industry.