Celebrating 75 Years
In preparation for its 75th anniversary, the Association for the Advancement of Blood & Biotherapies (AABB), an organization at the forefront of advancing transfusion medicine and cellular therapies, sought to promote its proud legacy while looking boldly toward the future.
They needed a modern, cohesive commemorative campaign that would celebrate their rich history, reinforce their leadership in the field, and engage a broad audience, from medical professionals to donors and patients.
The Challenge
With a wealth of resources and decades of achievements,With a wealth of resources and decades of achievements, AABB sought to honor their 75th anniversary with an exciting and engaging promotional campaign. Fresh off of a successful renaming and rebranding effort led by TGD, the new brand identity was a perfect launch point for initiating this historical engagement. This anniversary campaign needed to add excitement and draw attention in a complementary way to the newly developed parent brand.
Strategies
Branding & Strategy
Creative Marketing
Website Design
environmental design
video direction & production
Solutions
TGD partnered with AABB to develop a comprehensive campaign identity that honored their history while positioning them as forward-thinking leaders in their field.
Key elements of the rebranding included:
- 75th Anniversary Branding: Special anniversary branding was created to commemorate this milestone and was integrated throughout their communications and marketing efforts.
- Commemorative Collateral: We developed a cohesive set of collateral materials to promote the anniversary including coffee mugs, t-shirts, hats, and a lovely little 75th anniversary commemorative pin.
- Detailed Timeline: We worked closely with the AABB staff to compile a stunningly beautiful 75th anniversary timeline, featuring key milestones and achievements.
- Video: A video tribute for the 75th anniversary was produced in conjunction with a rollout for the new AABB brand as a way to maximize the impact of the two initiatives. The video was presented at the keynote speech of the 2023 AABB Annual Meeting.
Results
The 75th anniversary campaign was a resounding success,The 75th anniversary campaign was a resounding success, celebrating AABB’s legacy and energizing their community for the years ahead. TGD’s work helped position AABB as a modern, innovative leader in their field while paying homage to the incredible milestones that brought them to this moment.
50,000
Unique visitors to the 75th anniversary website
For our 75th Anniversary campaign, TGD captured the essence of our history while delivering a fun and engaging visual theme that beautifully complimented our new brand identity. Their creativity, professionalism, and strategic insight elevated every aspect of the campaign, and it truly resonated with our members and stakeholders.
Julia Zimmerman
Chief Communications and Engagement Officer
Related Case Studies
Digital Transformation
TGD had the privilege of partnering with Unity.org, a global spiritual organization dedicated to fostering personal growth, spiritual education, and community connection.
Connecting with All Federal Employees
NARFE is the premier organization for federal employees and retirees, offering expert guidance on federal benefits, advocacy, and resources to support their careers and retirement.