Rochelle founded TGD Communications (formerly Taccino/Gray Design) in 1988. Through her hard work, keen eye for quality, exacting specifications, and a strong creative flair, TGD has grown to be one of the largest advertising agencies and top 14 design firms in the Washington, DC market, providing advertising to numerous area associations, nonprofit organizations, and corporations.
As President and Creative Director, Rochelle provides creative and strategic consultation for numerous international, national and local businesses, and organizations. She oversees and consults on TGD's design and promotional marketing projects including corporate identity, direct mail, Web design, IT/new media, marketing collateral pieces, program books, invitations/announcements, advertisements, incentive programs, specialty items, trade show booths, and magazine development.
Before founding TGD Communications, Rochelle was senior art director for Williams Whittle Associates, an Alexandria advertising agency, where she served as the design and creative director for collateral materials, identities, and print advertising for various clients. She also served as an art director at Morgan Burchette Associates, where she was responsible for the Martin Marietta Data Systems, Amtrak, and National Public Radio accounts.
Active in the design community, as well as the Alexandria community, Rochelle as served on the Board of Directors and as President for the Art Directors Club of Metropolitan Washington. She is a member of the Alexandria Chamber of Commerce, Greater Washington Society of Association Executives, American Marketing Association, American Institute of Graphic Arts, and a lifetime member of the national Association of Professional Women and Executives.
Dedicated to the premise that a strong educational background is the key to one's success, she has taught undergraduate design and publication courses at the University of Virginia. She's also lectured at Georgetown University Undergraduate School of Business.
Rochelle is proficient in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, QuarkXPress, Microsoft Office, and Filemaker Pro. She's highly skilled in strategic communication audits, branding programs, corporate identity documentation and identity manuals, copywriting, graphic design, freehand and digital illustration, and all marketing collateral.
Rochelle has received top honors for her talent and skill, and her work is represented in the Library of Congress Prints and Photographs Collection. She has also been recognized by the Art Directors Club of Metropolitan Washington, the Illustrators Club of Washington DC, the Advertising Club of Metropolitan Washington, the American Institute of Graphic Arts, HOW Magazine, the Type Directors Club, and Print Magazine.
Rochelle received her Bachelor of Fine Arts in Communication Arts & Design from Virginia Commonwealth University in Richmond, VA.