TGD Communications is a full-service, woman-owned firm offering design, marketing, advertising, and Web development. Founded in 1988, TGD is located in Old Town Alexandria, and is one of the top 40 advertising agencies and top 14 design firms in the Washington, DC area (Washington Business Journal).

Our approach is different from many other agencies; we do not have account managers? our clients work directly with their design team. We encourage our designers to be innovative and progressive in their ideas. We believe in a team approach, therefore we become an extension of our client's staff. This allows us to develop long-term relationships and to produce consistent, functional and creative solutions. Many of our clients have been with us for more than ten years.

TGD combines creativity with strategic thinking and top-notch project management skills to deliver award-winning solutions to associations and businesses on time and within budget. In addition, our full-time staff of 13 art directors, designers, marketing professionals and support staff have access to experienced copywriters, illustrators, photographers and printers. Our clients include associations, nonprofit organizations and corporations.

 

Marketing and Graphic Design

  • Advertising Campaigns
  • Annual Reports
  • Catalogs
  • Certification Programs
  • Chapter and SIG Standards
  • Conferences and Workshops Materials
  • Corporate Materials
  • Direct Mail/E-Campaigns
  • Education Programs
  • Fund Raising
  • Publication Design/Ad Sales
  • Media Kits
  • Membership Campaigns
  • Multimedia Presentations
  • Newsletters (traditional/electronic)
  • Micro Web Sites
  • Product Marketing
  • Trade Show Booths
  • Training Programs
  • Signage

 

Branding/Identity

The need for re-branding must be determined and should be based on the premise that something has changed in the industry mix that dictates a need for evolving your brand. Just as people change the style of their clothes, the look of their hairstyles and home decorating, so must brands change to keep up with the times, changing markets and consumer dynamics. Failure to recognize this and move forward can lead to brand stagnation.

Identity plans include all or some of the aspects listed below. TGD works with our clients to build a custom plan to fit their budgets and organizational requirements.

Communications Audit

  • Current Identity Assessment
  • Situation Factors Assessment
  • Executive and External Interviews
  • Literature Review

Identity Platform

  • Key messages
  • Value proposition
  • Positioning statements

Creative Direction

  • Implementation Planning
  • Logo Design
  • Multiple Options
  • Secondary/Chapter or Brand Applications
  • Applications Design
  • Standards & Guidelines
  • Identity Launch

 

Web and Multimedia Services

We spend the time getting to know and understand your organization to develop a site that is uniquely designed with navigation solving your specific problem. We don't produce cookie cutter sites; instead we design sites that are representative of your brand and exceed your initial goals.

Web Strategy and Consulting

  • Strategic Planning and Positioning
  • Web Site Assessments
  • Focus Groups, RFP Development
  • Proposal Review and Analysis
  • Information Architecture

Web Creative

  • Template Design
  • Animations & Multimedia
  • Usability & Testing
  • Copywriting and Editing

Web Site Development

  • Custom Application Development
  • Database Design and Development
  • Implementation of 3rd-party Solutions/Products
  • Integration with 3rd-party Software
  • Content Management Systems (Open Source and Custom)
  • Shopping Carts
  • Security and Encryption

Web Site Hosting

  • Consultation and Assistance with Appropriate Selection

Email Marketing

  • Email Campaigns
  • HTML Email and Newsletter Design
  • Targeted Distribution Plans
  • Integration with Subscriber Databases

Search Engine Optimization

  • Site Optimization
  • Pay-per-click Campaigns
  • Link-building Campaigns

Social Networking

  • Member Profiling
  • Facebook, Twitter, etc.
  • Blogs, Wikis, Forums

 

Publications and Advertising Sales

A publication can be one of your best sources of revenue and awareness. It immediately communicates your association's image. A well-designed, consistent publication doesn't have to break the bank nor does it have to be stagnant. TGD's designs have increased advertising dollars, built membership retention, and established brand awareness.

TGD focuses on many aspects of publications, including:

  • Magazine Design and Redesign
  • Electronic Publications
  • Traditional and Electronic Advertising Sales and Invoicing
  • Consulting Promotions Development
  • Media Kit Design and Development